Crafting Experiences
That
Serve Users
and Bottom Lines
With 15+ years of UX and product leadership, I bridge user empathy with business strategy—creating intuitive, scalable experiences that drive results.
Great UX isn't just a redline on a budget report. The ultimate goal of UX doesn't have to end at customer satisfaction. UX can produce revenue and reduce cost of doing business.Explore My Work
Let me show you how!
Featured Work
A selection of projects where design thinking, strategic problem-solving, and purposeful engagement came together to create meaningful business impact while delighting the customer.
Limits to protect customers
Good UX can protect customers but also free them to grow. See how OCI saved half a million dollars a year and through good UX, saved their customers from overspending.
Close a $300 million gap
General Motors, the eighteenth largest company in the world, had a large problem, specifically a $300 million sized problem. For this project, I closed that gap for them.
Bring source code internal
OCI relied heavily on a third-party tool for it's source code management. Through thoughtful UX, we brought the product in house and saved $1.2 million a year.
Want to see more detailed case studies?
About Me
I thrive in the intersection of empathy, discovery, and strategy. UX gives me the chance to don many hats from detective to storyteller. My design work is rooted in real user needs, not assumptions. Below is a little bit more about me:
My Design Philosophy
I believe great UX starts with empathy. Every design decision should be grounded in understanding real user needs, not assumptions. Through research, iteration, and collaboration, I create experiences that feel natural and purposeful.
- Empathy-led research
- Iterative, outcome-driven design
- Data-informed decisions
- Collaborative partnerships
The Business of User Experience
All good user experience designers are "advocates for the end user", but as my career has continued to grow, I've found myself becoming an advocate for UX work. This brief article shares some of the ways I link user experience KPIs to business outcomes.
Also, as Artificial Intelligence grows, it's impact on user experience must be explored. I did just that, building my own movie suggestion website which you can read all about in Adventures with AI
Personal Hobbies
- DC comics fan 🦸
- Illustrator 🖊
- Star Trek aficionado 🖖
Beyond UX
- 20 year hockey player 🏒
- Eagle Scout 🦅
- Entertainment interviewer 🎙
Education
- WWU bachelors new media 🏫
- WWU web dev certificate 🎓
- Joomla CMS certificate 🎖
Let's Work Together
Think I could be an asset to your team or project? Want to talk about how I marry business goals with being an advocate for the end user? Ever wonder how Supergirl got her ears pierced?
Get in touch
Whether you have a project in mind or just want to chat about UX design, I'm always excited to connect with fellow creators and innovators.